404 Communications Firm is a public relations and content management company that provides services to creative entrepreneurs and small businesses. With an intimate understanding of media, we utilize strategic public relations methods to help clients gain exposure and publicity; incorporating a mixture of advertising, branding, and marketing tools to increase engagement. Through forging partnerships with media outlets, we have progressed to creating, managing, and acquiring content and content producing organizations; in addition to developing special projects.
We love to work with creative entrepreneurs and small businesses from a number of different industries, which include fashion and design, food and beverage, health and wellness, hospitality, lifestyle products, real estate, tech, and many more. This is our niche because these people and organizations have a unique way of doing things in their industry and they’re very hands-on with the process. It’s important for us to not just like our clients, but to love them because we become their representatives not just to the media but to the public. This means we’re constantly talking about our clients to anyone who will listen.
When you’re ready to start engaging in public relations you can’t just dive in without a plan. We will help you develop a public relations strategy tailored to your needs We help you figure out what’s your message(s), identify your target audience(s), and outline the steps that you need to take and the materials that are required.
One of the key parts of public relations is media placements. Everyone wants to be featured in the media. We will take on the task of pitching media outlets in an effort to help a person, product, place, or organization gain placements with newspapers, magazines, online media outlets, radio, television, and social media.
You’ve landed an interview, now what? We will teach you how to interact with the media. This includes prepping you on how to answer questions, how to navigate the conversation, and how to control your body language.
Press releases are a great way to distribute information directly to the media, but they have to be formatted correctly and sent through the proper channels. We will draft and distribute your press releases.
Emails are a great way to keep your audience informed and to communicate with them. We will help you reach your target audience through email.
Events are fun, but their greater purpose is to send a message; whether that’s introducing or announcing something, celebrating something, creating awareness, or simply curating an experience that will leave an impression. We will help you to plan out and coordinate your event so that it is on par with the message that you want to convey to your guests.
We’re not going to build a website for you, but we will tell you what information is necessary and how to position your website to speak to your audience in your absence. Websites are the only piece of online media that you actually own so let’s make sure they’re done right.
Did you know that we’re professional writers? We will write content for your website, social media, and newsletters. We’ll also write your biography and speeches.
A lot of what people consume is visual, so it’s important to make sure that your messages are told correctly through photography and videography. We will consult with you to ensure that the right visuals are being produced that will tell the story that you want.
We’re waiting for you to contact us and you can do that by sending an email to firstname.lastname@example.org. Once we receive your email, we’ll schedule a “Discovery” call which will allow us to determine if you even need public relation services and, if you do, what are your goals.